about

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inspiration

The below list serves as inspiration day in and day out:

  • My family
  • Jamie XX
  • Central Park
  • Exploration
  • New York City
  • Extroverts
  • Espresso
  • Radiohead
  • Barcelona
  • Spicy Food
  • Mashable
  • Kanye West
  • The Next Web
  • My two older brothers
  • Success
  • Suburban Dr.
  • Hype Machine
  • Urban Outfitters
  • Social Circles
  • Milwaukee
  • Sound Cloud
  • Ping Pong
  • Challenges
  • Yelle
  • Nostalgia
  • New York City
  • Hot Fudge Sundaes
  • Chuck Taylors
  • Sunshine
  • Delicious Food
  • FC Barcelona
  • Failure
  • Urban Bean Coffee
  • San Fransisco
  • Biking
  • Exploring
  • Persol Eyewear
  • The Information Age


resume

Work

mcgarrybowen

Digital Account Executive | Verizon - Branded Entertainment & Innovation  | February 2011 – Current

  • Leading day-to-day development and execution for some of Verizon Wireless’ biggest sponsorships including The X Factor, The MTV Video Music Awards and Disney as well as the Share Everything Plan
  • Driving multi-platform and digitally specific campaign strategies, including TV, print, radio, OOH, online advertising, social media, website development and local activations
  • Spearheading digital strategies based on relevant consumer and business insight and previous experience
  • Collaborating in a meaningful way with immediate supervisor on development, writing and implementation of agency points of view/recommendations, creative briefs etc.

Risdall

Interactive Marketing Specialist     June 2010 – February 2011

  • Develop integrated, digital and social marketing campaign strategies to achieve client objectives and long-term visions (social media mapping)
  • Spearhead Radian6 demonstrations as well as social “listening” executions for both colleagues & clients
  • Lead efforts to pioneer new methods of social engagement (internally & externally)
  • Create and manage pay-per-click campaigns for clients that generate enhanced awareness, traffic and sales
  • Execute SEO tactics including keyword research, link building and analysis reports
  • Thorough understanding of SMM & SEM optimization process
Account Executive
June 2010 – February 2011

  • Manage account service tasks: project direction, client management, project management for 10+ clients
  • Generate custom proposals and develop new business strategies that have led to multiple client acquisitions and extended retainers
  • Expand on industry insights to develop new models for client efforts while maintaining overall goals of clients (testing adwords vs. social ads)
  • Leverage results and key implications among internal and external audiences, ensuring a unified understanding for all (custom reporting)
  • Work for both B2B and B2C clients, large and small

Clients

Star Tribune, Twin Cities Originals, Agstar Financial, McNally Smith College of Music, Fairview Health Services and more

Zizzogroup Advertising & PR

Account Management Intern | May 2009 – August 2009

  • Aided Account Executives with trend projections by collecting and assessing web analytics
  • Spearheaded social media research projects to discover best practices

Museu d’Histroia de la Ciutat

Promotions Intern | January 2009 – April 2009

  • Conceptualized, wrote and distributed exhibit questionnaire for attendees
  • Translated press releases and gave VIP tours for English contacts

OnMilwaukee.com

Marketing and Sales Intern | May 2008 – August 2008

  • Coordinated and managed event calendar for entire publication
  • Designed, proposed and implemented interactive campaigns that initiated media sales

School

University of Minnesota,Twin Cities

May 2010
School of Journalism and Mass Communication
Major: Advertising | Strategic Communication

Universitat Pompeu Fabra

Spring 2009
Liberal Arts Spanish Immersion Abroad Program
http://blakeinbarcelona.blogspot.com/

Activities

  • Contributing ideation and content support to the startup inboxcupid.com
  • Cofounder of the Twin Cities Entrepreneur Flea Market
  • Member MIMA, JMU612, MSPSMB, MSPTweetup, CATFOA and more
  • Blogger
  • A native user, enthusiastic contributor and advocate of the digital space
  • Highly proficient using Radian6, Google Analytics and Raven Tools
  • Proud Milwaukeean and Millennial
  • Google Adwords certified
  • Actively using various Content Management Systems; WordPress, DNN and Drupal
  • APC and ethnic food connoisseur


work

Verizon

Verizon

AgStar Financial

AgStar Financial Services

Baxter

Baxter

McNally Smith College of Music

McNally Smith College of Music

Star Tribune

Star Tribune

Twin Cities Originals

Twin Cities Originals



blog



contact

Email: blakebensman@gmail.com

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