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Digital Account Executive | Verizon - Branded Entertainment & Innovation | February 2011 – Current

Leading day-to-day development and execution for some of Verizon Wireless’ biggest sponsorships including The X Factor, The MTV Video Music Awards and Disney as well as the Share Everything Plan
Driving multi-platform and digitally specific campaign strategies, including TV, print, radio, OOH, online advertising, social media, website development and local activations
Spearheading digital strategies based on relevant consumer and business insight and previous experience
Collaborating in a meaningful way with immediate supervisor on development, writing and implementation of agency points of view/recommendations, creative briefs etc.

Interactive Marketing Specialist June 2010 – February 2011

Develop integrated, digital and social marketing campaign strategies to achieve client objectives and long-term visions (social media mapping)
Spearhead Radian6 demonstrations as well as social “listening” executions for both colleagues & clients
Lead efforts to pioneer new methods of social engagement (internally & externally)
Create and manage pay-per-click campaigns for clients that generate enhanced awareness, traffic and sales
Execute SEO tactics including keyword research, link building and analysis reports
Thorough understanding of SMM & SEM optimization process

Account Executive
June 2010 – February 2011

Manage account service tasks: project direction, client management, project management for 10+ clients
Generate custom proposals and develop new business strategies that have led to multiple client acquisitions and extended retainers
Expand on industry insights to develop new models for client efforts while maintaining overall goals of clients (testing adwords vs. social ads)
Leverage results and key implications among internal and external audiences, ensuring a unified understanding for all (custom reporting)
Work for both B2B and B2C clients, large and small

Clients

Star Tribune, Twin Cities Originals, Agstar Financial, McNally Smith College of Music, Fairview Health Services and more

Account Management Intern | May 2009 – August 2009

Aided Account Executives with trend projections by collecting and assessing web analytics
Spearheaded social media research projects to discover best practices